Based in Northern California, Hook ‘Er Mouth was started by 2 friends who are passionate about creating things… and fishing! It was a natural progression to combine our passions; with the goal of providing you with quality, affordable fishing gear that looks good too. Each of us bring a different style to not only our fishing, but our products too. We hope you enjoy wearing our gear as much as we enjoy creating it! Now get out there and Hook ‘Er Mouth!